The LAM museum was awarded the medal due to the unconventional way it makes high-quality art accessible to a wide audience. The jury report highlighted the distinct collection: “From Ron Mueck’s mother with baby, who is lugging two heavy shopping bags, to Folkert de Jong’s contemporary adaptation of Venus by Botticelli, built mainly from plastic bottles.”

The report also commended the LAM museum’s considerate pricing model: “Everyone receives a warm welcome at the LAM, including those who are struggling financially and don’t have enough money to buy a ticket. They can enter the museum free of charge with a sponsored ticket.”