Tips from our Viewing Coaches

Entire

2024

Most activities come and go. The Viewing Coaches are always there. Whatever mood you are in, whether you visit the museum with your family, great love or alone, whether you have a long time or just a short time, with the tailor-made tips from the KViewing Coaches you will get the most out of your visit.

Viewing Coaches

Just that little bit extra

They are mentioned in almost all our reviews: the Viewing Coaches. The Viewing Coaches make every visitor’s experience special and tailor-made. Tje Viewing Coaches bring every work of art to life. They give you tips. They help you change your perspective. And they are ready to listen if you want to talk about what you’ve discovered or how the art has inspired or impacted you.

Simply special

people

The Viewing Coaches are simply special people, just like you and me. They all have their own background and knowledge. What they have in common are their social skills. They enjoy having a chat and would like to hear what makes you enthusiastic. Or something that doesn’t interest you at all.

Tips, challenges

or just nothing

In each hall you will meet a Viewing Coach. You can ask them for a viewing tip, information or a challenging search. Would you like to discover the museum yourself in peace and quiet? Don’t feel bad about it. We want to make every visit an unforgettable art experience, whether we have to add a lot or nothing at all.

Viewing Coaches

only in the LAM museum

Viewing coaches are unique to the LAM museum. In no other museum do you receive so much personal attention.

CHOOSE YOUR DAY AND START TIME IN ADVANCE

Giving you all the time and attention you deserve

Choose your day and start time in advance. Then simply turn up at the time of arrival on your ticket, and we’ll give you all the time and attention you deserve.

You decide who pays

The LAM museum is accessible to all

A regular visitor? Or want to try before you buy? Perhaps you can’t afford a ticket. Whatever the situation, our sponsored tickets make the LAM museum accessible to all.

Collection

What’s there

to see?

The LAM museum’s collection includes 3D images, art installations, paintings, sound art and digital art. That sounds like a lot (it is!). But there’s method in the madness: each work focuses on food, drink or shopping. Did we mention the LAM museum has the world’s largest collection of food art?

COLLECTION

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Sarah van Sonsbeeck

Susan Philipsz

Daniel Spoerri

Sietske Zandbergen

Alexandre Lavet

Ana Navas

Activities

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TASTE A WORK OF ART AT THE LAM MUSEUM

What happens when you add flavour to your art viewing experience?

July August

2024

Hear art like never before

January February December

2024 2025

Who Am I?

April May June

2024

Bingo!

Entire

2024 2025 2026

Tips from our Viewing Coaches

Get tailor-made tips

Entire

2024

Snack happiness at the estate

In September 2022, irresistible XXL French fries trays from theater company Tryater stood around the LAM museum. The fries were left out so you could relax in them.

September

2022

Activities

What can you

do?

The LAM museum adds spice and sparkle to every visit. Ready for a brain-teasing picture hunt or a fun game? Can you get a full house on your own personal bingo card? Or maybe you want to tingle your tastebuds? Our surprise activities are designed to change not only your perspective on the art you see but also on the life you live.

Viewing Coaches

Who will you

meet?

The LAM museum’s Viewing Coaches bring every work of art to life and make every visitor’s experience special.

They give you tips. They help you change your perspective. And they are ready to listen if you want to talk about what you’ve discovered or how the art has inspired or impacted you.

Viewing Coaches

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Floortje

Corine

Ben

Debby

Nina

Gus

The LAM museum building itself

is arguably part of the collection

Some visitors say it’s the best work of art at the LAM museum. Designed by Arie Korbee, the raised museum looks right at home in the canopy.

A simply special

museum experience

We can talk the talk. But the only words that matter are yours. Here’s what you have to say about us.

Claudia Peters

11:47 30 Oct 23

Zo leuk. Mooi gebouw onder architectuur, gevarieerd aanbod, lekker fleurig. Ik... blijf mij positief verrassen. Ga hier vaker heen. Aansluitend met een wandeling door het bos.read more

Peter Dijt

17:57 29 Oct 23

Goed museum van 'Dirk' over.... (ik zal het niet verklappen) past ook niet in... de stijl van het museum. Geen infobordjes aan de muren, maar met de aardige kijkcoaches kom je een eind. Start met de lift omhoog naar de derde etage en loop rustig terug. Prima.Er is geen horeca. Maar vlakbij is er het cafetaria van kasteel Keukenhof.read more

Arthur van den Boorn

08:32 29 Oct 23

Erg leuk museum met verrassende kunst in een leuke omgeving. Top voor kids

Pennie Arbouw-Heimans

06:55 29 Oct 23

Wat een verrassing! En zulke fijne gezellige hosts waar je een heerlijk gesprek... over kunst mee kan aangaan en die echt geïnteresseerd in je zijn en tijd voor je hebben! Aanrader, we gaan zeker weer n keer mini vakantie-een (ook voor t gebouw en de omgeving: dikke aanrader).read more

Corrie Loogman

14:17 23 Oct 23

Prachtig modern gebouw met veel licht. Een heldere uitleg bij binnenkomst over... de collectie en de unieke wijze waarop bezoekers antwoord kunnen krijgen op vragen.Op de verschillende verdiepingen waren kijkcoaches die enthousiast en kundig uitleg gaven.Een aanrader.read more

naomi plaat

21:04 28 Sep 23

Veelzijdig, verrassend en gewoon leuk - voor iedereen!Prachtig museum,... vriendelijk ontvangst, prettige sfeer, en veelzijdige collectie.Interactie met de kijkcoaches is een unieke toegevoegde waarde. Toegang is spotgoedkoop dus hebben wij extra sponsor bedrag gegeven.Mooi park met ook een kasteel, bloementuin en weiland, beelden en restaurant de hofboerderij.Heerlijke middag gehad in Lisse.Makkelijk en gratis parkeren. Schone toiletten. Kluisjes. Vooraf tijdslot reserveren is wel handig.read more

Jelle Westra

15:06 27 Sep 23

Geweldig leuk museum! Geen hoogdraverij, maar aansprekende eigentijdse... kunstwerken die je verrassen en intrigeren. Prima app om meer te weten te komen over de kunstwerken. Maar nog leuker is het om in gesprek te raken met de verschillende enthousiaste medewerkers die overal rondlopen. Als je de tijd hebt kun je hier makkelijk 1 a 2 uur rondbrengen. Het is een prachtig gebouw in een mooie groene setting waar je leuk kunt wandelen.read more

Neeltje van der Wouden

13:17 18 Sep 23

Het LAMmuseum is een verborgen parel! Wat een prachtige collectie in een licht... modern gebouw op een geweldig mooi landgoed. Een warm welkom bij binnenkomst en je word in iedere zaal vriendelijk en op verfrissende wijze te woord gestaan door de Kijkcoaches. Hier gaat het om anders en écht kijken. Wat doet de kunst met mij? Dat levert interessante en inspirerende gesprekken op! Een aanrader voor jong en oud!read more

Richard Wering

06:54 22 Jul 23

Het is een fantastisch museum. De medewerkers doen hun best om met jou de... kunst te beleven. We hadden inspirerende gesprekken over kunst. Je voelt je welkom.De kunst is van hoge kwaliteit, zeer goede kunstwerken soms van belangrijke kunstenaars. De keuze van het werk heeft als thema voedsel of de consumptiemaatschappij. Het is toegankelijke kunst, die je toch aan het denken zet. Anders doen de medewerkers of de interactieve app het wel.Niet twijfelen gewoon gaan ervaren.read more

Claudia Peters

11:47 30 Oct 23

So funny. Beautiful architectural building, varied offering, nice and colorful.... I continue to be positively surprised. Go here more often. Followed by a walk through the forest.read more

Pennie Arbouw-Heimans

06:55 29 Oct 23

What a surprise! And such wonderful, friendly hosts with whom you can have a... wonderful conversation about art and who are really interested in you and have time for you! Recommended, we will definitely go for a mini holiday again (also for the building and the surrounding area: highly recommended).read more

Willem Janssen

17:02 28 Sep 23

LAM is a beautiful museum with a wonderful, modern art collection around the... theme of food. The approach of the "spectator coaches" is great, you learn a lot more than usual, and you have to ask the right questions. The visit to LAM takes a good hour and if you add the sculpture garden two hours. We came with a group of 22 and we were split into three groups (maximum of 10 people can enter at a time). Everyone enjoyed it and the rest of the day we kept on talking about what we had seen.read more

Liz Nixon

11:50 15 Aug 23

Great museum, very friendly and helpful staff. The current expo themed around... food showing all sorts of weird and wonderful items, and being able to sample some of the icecream afterwards was a treat.Set in the beautiful location of Keukenhof Castle, you can go for a walk around the gardens while you are there. I will definitely visit again.read more

Madzia Koseńczuk

06:32 20 Jun 23

Very unique museum ? based on consumerism. Each artwork is amazing and worth... thinking of ?read more

Maarten de Groot

20:07 08 Apr 23

Awesome museum! It starts with the beautifully architecture of the building,... but then the central theme of food & consumption, the very visually appealing art and the whole concept of "just walk around and have a chat with us, or we with you" instead of endless signs turns this into an experience that myself and my 4 year old son absolutely loved!read more

marceline suijs

17:07 09 Jan 23

Very interesting art. A mixed collection with something to everybody’s liking.... I love the way there are no signs and you have to connect with the museum staff if you want to know more about the art. Like with the artwork, you connect easier with some than others, so also on a social level very interesting. A place for everybody!read more

Find your soulmate

at the LAM museum

They say everyone has a soulmate, someone with whom you have a deep connection. We think art also has the power to connect. Our connections not only run deep but also taste great.

Simply

Special news

We live and breathe curiosity. That means we’re always first in line at the newsstand. Check out our mind-opening articles!

News

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25 November 2024

The LAM museum is turning up the volume on art

1 October 2024

Lift technician mistakes LAM museum artwork for rubbish and disposes of it

21 May 2024

Celebration sounds at the table

10 May 2024

On this Monday we're celebrating your visit like never before!

15 March 2024

Our neighbors at Keukenhof are celebrating their 75th anniversary

11 January 2024

How does the LAM museum relate to these top talents from the Royal Concertgebouw?

MENU

Tips from our Viewing Coaches

Viewing Coaches

Just that little bit extra

Simply special

people

Tips, challenges

or just nothing

Viewing Coaches

only in the LAM museum

CHOOSE YOUR DAY AND START TIME IN ADVANCE

Giving you all the time and attention you deserve

You decide who pays

The LAM museum is accessible to all

Collection

What’s there

to see?

COLLECTION

Activities

TASTE A WORK OF ART AT THE LAM MUSEUM

Hear art like never before

Who Am I?

Bingo!

Tips from our Viewing Coaches

Snack happiness at the estate

Activities

What can you

do?

Viewing Coaches

Who will you

meet?

Viewing Coaches

The LAM museum building itself

is arguably part of the collection

A simply special

museum experience

Find your soulmate

at the LAM museum

Simply

Special news

News

Your bi-weekly servingjust looking particular

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