/
/
The View Phone

The View Phone

March
2022

A personal conversation

with a stranger

The best conversations are often the unexpected chats at the bus stop, the bakery or during your walk with the dog. Unplanned conversations with people you don’t know, provoked by a compliment about your shoes or another spontaneous reaction. Many people missed those meetings during the lockdowns. That is exactly why the LAM museum came up with the Kijktelefoon (View Phone).

A phone call

about art

Anyone who was interested could sign up for the LAM museum’s viewing telephone. A Viewing Coach called you, chose a work of art for you and described it in scents and colors. Precisely. Without an image so that you could form your own image in your mind. A relaxing conversation and a boost for your imagination.

The world

is calling

After a praising piece on Artnet, among others, we called people from all over the world. The Museum of Contemporary Art Australia (MCA) in Sydney adopted the concept of View Phone from the LAM museum. Yaël Filipovic, Public Engagement Manager of the museum in Sydney: ‘I followed the LAM museum’s initiative with enthusiasm. It is fantastic that De View Phone reaches so many new target groups and in such a meaningful way. The View Phone is a program par excellence for everyone.’ The Art Phone, the name under which De Kijktelefoon continued in Australia, could be called in the autumn of 2021.

Fancy

a chat?

Now that the museum is fully open again, we continue the conversations in the LAM. Without telephone, face-to-face. Fancy an inspiring and cheerful conversation? Visit the museum and meet the Viewing Coaches.

CHOOSE YOUR DAY AND START TIME IN ADVANCE

Giving you all the time and attention you deserve
Choose your day and start time in advance. Then simply turn up at the time of arrival on your ticket, and we’ll give you all the time and attention you deserve.

Collection

What’s there

to see?

The LAM museum’s collection includes 3D images, art installations, paintings, sound art and digital art. That sounds like a lot (it is!). But there’s method in the madness: each work focuses on food, drink or shopping. Did we mention the LAM museum has the world’s largest collection of food art?

scroll on

Alicia Framis
Navid Nuur
Evelyn Taocheng Wang
Chen Hangfeng
Benjamin Li
Sarah van Sonsbeeck

scroll on

TASTE A WORK OF ART AT THE LAM MUSEUM

What happens when you add flavour to your art viewing experience?

July August
2024

Hear art like never before

January February December
2024 2025

Who Am I?

April May June
2024

Bingo!

Entire
2024 2025 2026

Tips from our Viewing Coaches

Get tailor-made tips

Entire
2024

Snack happiness at the estate

In September 2022, irresistible XXL French fries trays from theater company Tryater stood around the LAM museum. The fries were left out so you could relax in them.

September
2022

Activities

What can you

do?

The LAM museum adds spice and sparkle to every visit. Ready for a brain-teasing picture hunt or a fun game? Can you get a full house on your own personal bingo card? Or maybe you want to tingle your tastebuds? Our surprise activities are designed to change not only your perspective on the art you see but also on the life you live.
Viewing Coaches

Who will you

meet?

The LAM museum’s Viewing Coaches bring every work of art to life and make every visitor’s experience special.

They give you tips. They help you change your perspective. And they are ready to listen if you want to talk about what you’ve discovered or how the art has inspired or impacted you.
Viewing Coaches

scroll on

Floortje
Corine
Ben
Debby
Nina
Gus

The LAM museum building itself

is arguably part of the collection

Some visitors say it’s the best work of art at the LAM museum. Designed by Arie Korbee, the raised museum looks right at home in the canopy.

A simply special

museum experience

We can talk the talk. But the only words that matter are yours. Here’s what you have to say about us.
Claudia Peters
a year ago
Zo leuk. Mooi gebouw onder architectuur, gevarieerd aanbod, lekker fleurig. Ik ... read more
Peter Dijt
a year ago
Goed museum van 'Dirk' over.... (ik zal het niet verklappen) past ook niet in d... read more
Erg leuk museum met verrassende kunst in een leuke omgeving. Top voor kids
Wat een verrassing! En zulke fijne gezellige hosts waar je een heerlijk gesprek... read more
Corrie Loogman
a year ago
Prachtig modern gebouw met veel licht. Een heldere uitleg bij binnenkomst over ... read more
naomi plaat
a year ago
Veelzijdig, verrassend en gewoon leuk - voor iedereen!Prachtig museum, vriendel... read more
Jelle Westra
a year ago
Geweldig leuk museum! Geen hoogdraverij, maar aansprekende eigentijdse kunstwer... read more
Het LAMmuseum is een verborgen parel! Wat een prachtige collectie in een licht ... read more
Richard Wering
a year ago
Het is een fantastisch museum. De medewerkers doen hun best om met jou de kuns... read more
Claudia Peters
a year ago
So funny. Beautiful architectural building, varied offering, nice and colorful.... read more
What a surprise! And such wonderful, friendly hosts with whom you can have a wo... read more
Willem Janssen
a year ago
LAM is a beautiful museum with a wonderful, modern art collection around the th... read more
Liz Nixon
a year ago
Great museum, very friendly and helpful staff. The current expo themed around f... read more
Very unique museum ? based on consumerism. Each artwork is amazing and worth th... read more
Awesome museum! It starts with the beautifully architecture of the building, bu... read more
marceline suijs
2 years ago
Very interesting art. A mixed collection with something to everybody’s liking. ... read more
js_loader

Find your soulmate

at the LAM museum

They say everyone has a soulmate, someone with whom you have a deep connection. We think art also has the power to connect. Our connections not only run deep but also taste great.

Simply

Special news

We live and breathe curiosity. That means we’re always first in line at the newsstand. Check out our mind-opening articles!
News

scroll on

LAM museum acquires new piece by artist behind viral beer-can artwork
The LAM museum is turning up the volume on art
Lift technician mistakes LAM museum artwork for rubbish and disposes of it
Celebration sounds at the table
On this Monday we're celebrating your visit like never before!
Our neighbors at Keukenhof are celebrating their 75th anniversary